Supriya Jain

Scribblers India drives your content-led go to market strategy

How Does a Content-Led GTM Strategy Drive Product Success? (+ examples)

The rise of self-service buying journeys and information-empowered customers has transformed how successful companies introduce products to market. According to a study by Gartner, 75% of business buyers prefer a red-free sales experience. This fundamental shift in buyer behavior has given rise to businesses adopting a content-led go-to-market strategy. This approach leverages high-quality content as …

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Personal Branding Is Important for Founders

Why Personal Branding Is Important: From Startup Founder to Industry Leader

Personal branding is the strategic process of creating, positioning, and maintaining a distinctive professional identity that showcases your expertise, values, and unique offerings to your target audience. For startup CEOs, it’s the difference between being just another business leader and becoming a recognized industry authority. An incredible 43% of your company’s market value depends on …

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