Content Strategy
What is Content Strategy?
A content strategy paves a path to set guideposts for creating and distributing content that
supports larger brand goals. Defining marketing goals, setting priorities, and ensuring that the
marketing efforts are goal driven, are key areas that our content strategy experts focus on. It
can be understood as a blueprint for building cohesive and effective content for a business,
such that it aligns with the goals, reaches the target audience, improves branding, and generate
leads.
Brands that curate poorly designed and distributed are doing nothing but shooting themselves in
the foot and sinking resources and time into content that never moves the needle. However, a
documented content strategy helps your business do it the right way and facilitates getting more
mileage from the content. At Scribblers India, our content strategy experts equip you with focus,
clarity, and the ability to outline the avenues, so you can brainstorm cutting-edge ideas and
create cohesive content, that delivers an outstanding experience to the users. When it comes to
the production of content, our primary goal is to understand the user’s needs. This assists in
prioritizing and creating content that helps you accomplish the business goals and resonate with
the audience.
Looking to connect with Content Strategy Experts?
Benefits of having a content strategy
A documented content strategy is a powerful roadmap that can strategically guide the marketing
efforts of a business. It allows one to understand who you want to reach, what kind of content
you should create, why to use a given type of content, what channels to leverage, and what
goals you are planning to accomplish. Gone are the days when one would publish a blog post
every few months. Now, if your business relies on content marketing heavily to boost the brand,
then, you definitely need a content strategy. Here’s how you will benefit from a robust content
strategy:
Better Target the Audience
When done well, the content strategy offers a better understanding of the target audience and
thus, helps curate content that addresses their pain points and needs. It purports to deliver the
right content, at the right time, and to the right people through the right channels, so your traffic
and ROI go up and take you far.
Easier & Effective Content Creation
Content creation is not an easy task to tackle, however, it gets a lot easier with a solid content
strategy. That’s because you get to understand the “why” of your content which renders it easier
to come up with topics, inspiration, and ideas. Results improve a notch further when the strategy
is curated in alignment with the content marketing goals of your business.
Improve Branding
How your brand is perceived by the world matters a lot. A sound strategy for content creation
and allocation helps you define the brand and thus, influence the way it is cognized. As opposed
to a haphazard approach, telling stories about the company, its mission, vision, and values to
the audience in a strategic way surely pays off.
Optimizes Marketing Team
In the absence of a documented content strategy, marketing teams remain virtually clueless
about how much content needs to be curated, where it must be posted, or how one can
repurpose it. Content strategy furnishes the marketing teams with performance metrics and
other figures which helps them prioritize the tasks, define a work schedule to create content,
and thus, manifest higher productivity.
Identify New Opportunities
Drafting a content strategy is helpful in outlining the avenues a marketer can utilize to follow
trends and news to come up with innovative story ideas. It is helpful in coordinating the efforts to
discover new opportunities for content creation.
Why Choose Us?
We understand great content is a vital asset that is remarkably worthwhile in transforming your
marketing game. It helps you better understand & target your audience, grow your business and
deliver exciting opportunities for your business. Producing good content is important but
publishing and releasing it on different platforms without a proper strategy won’t yield the
anticipated results, productivity, and efficiency. And that’s where Scribblers India can help!
Scribblers India develop a tailor-made content marketing strategy for your business and set on
the journey to inspire & attract new customers.
Dedicated Team of Experts
Patient & Credible Research
Deep Content Audit
Cohesive & Meaningful Content
Dedicated Team of Experts
We are a dedicated team of content marketing experts that supports clients in establishing
effective content marketing strategies. Our in-house content management, SEO experts,
content writers, and copywriters, help you craft a winning content strategy to amp up your
business.
Patient & Credible Research
We perform keyword research to find out the most profitable keywords for your business,
analyze content gap that’s holding you behind the competitor, vet the target audience, know
your business goals, and what content would produce the most effective results for your
business.
Deep Content Audit
Through the content audit, our content strategists and developers examine your site’s
architecture and existing content by utilizing the current URL structure of the website to map
legacy content. Thus, you won’t lose valuable content during the project’s implementation
phase.
Cohesive & Meaningful Content
Our content strategists help you identify a variety of channels, content types, and target
audiences. A robust content creation strategy makes sure that your content is distributed
through proper channels to serve your target audiences.
FAQs
Three key elements of a content strategy as per the industry experts are user experience, brand
focus, and content distribution.
The content strategy team collaborates and works under a content strategy specialist who is
responsible for curating the “course of action” for the team. The course of action delineates the
content that needs to be crafted, the form it will take, and where & when it needs to be
published.
The content strategist’s role is to plan, write, and edit documents, and make sure it is coherent,
clear, and appropriately distributed across social media and mobile platforms and the web.
Furthermore, the professional also takes care to check the consistency of the content and how it
aligns with the brand philosophy.
A winning content strategy minds a KPI, and then, plans and strives to achieve it. It is basically
a roadmap that outlines the exact steps and measures that need to take to accomplish that
objective. A good content strategy relies on proper understanding of the target audience,
considering brand goals, and identifying and eliminating content gaps wisely.